AmazeOwl

If you are doing market research on Amazon, AmazeOwl can make your life considerably easier. It can help you identify products with high selling potential, analyze why they are doing so well, track them and study the competition. The software spares you from reading through a huge amount of information. All you have to do is browse through Amazon and it will study everything for you.

AmazeOwl is available in free and paid versions, for Windows and Mac OS X. The installed software doesn't take up too much disk space and it doesn't use a significant amount of memory and processing power. You can have it up and running in no time, without making any complicated settings.

AmazeOwl is essentially a web browser with dedicated functionality. You can use it to access any website, but it lacks all the usual bells and whistles you are used to, like multi-tab navigating, speed dials or bookmarking. However, the software excels at exploring Amazon. A series of tabs will instantly take you to Amazon, saved and tracked products and a products database, so you don't have to type any addresses or look through menus.

When hunting for products, you can choose between different countries and decide if you want to hunt by keywords or best sellers. Once you reach the actual Amazon website, you can start browsing as usual, but you will find some extra graphical elements, which are seamlessly woven into the interface. If you access a page with multiple products on sale, the software will start counting and analyzing them automatically. You can see this happening on a floating panel and after a few seconds, you will also see how many products are marked as low or high potential.

Clicking the number of high potential products will instantly take you to the actual product entries on the web page. Besides the floating panel, which tells you about product potential, the software displays a bar above each individual product entry on the page, with information regarding why a product has a high or low potential. Furthermore, a Save option is available on the same bar, so you can add products on a main dashboard.

AmazeOwl displays a wide range of information for the products you save on the dashboard. It shows the daily sales and revenue estimates, the product's price, weight, number of reviews and many others. What's more, you can start tracking the products, using suggested keywords. This will provide useful information regarding monthly searches, Google trends, competitors and much more.

AmazeOwl can do most of your work for you, when it comes to studying the market on Amazon.